The Corporate Edge Group today announced that its corporate communications business will be changing its name to Likemind.
Corporate Edge Branding will continue to trade under the Corporate Edge name.
The name change reflects a desire to offer clients greater focus in both branding and communications. It also reflects some of the things that have happened to the business and some of the developments in the wider business of communications.
In September 2007,Corporate Edge became part of Photon (www.photongroup.com), a listed Australian company with 49 independent companies across the world. Co-incidentally, the same month, it moved into a new studio in Kensington Village to allow for expansion and development.
Simon Lake, Managing Director of Likemind says,
“We’ve changed in the last year – and the whole business of communications is changing. Engaging with audiences has never been so challenging. They are more knowledgeable and diverse than ever and you need to reach them and be compelling across print and digital media – from marketing communications and reporting, to websites and blogs.”
Why Likemind?
“Well, it’s about the way we operate: we like working alongside clients to get great results. But also it’s about what we really deliver – the chance for clients to get closer to all their audiences and be likeminded. After all they’re the people who can really make or break a business.”
For more information on Likemind please visit www.likemindgroup.com