Global hotel giant and Corporate Edge client IHG last night won the Personnel Today Award for Employer Brand of the Year.
IHG is one of the world’s leading hotel companies with well-known brands including Holiday Inn, InterContinental Hotels and Crowne Plaza.
Corporate Edge has been working with IHG to translate their corporate vision into an inspiring and motivating people brand that works across all their hotel brands and markets.
As more and more organisations have realised the importance of employee behaviour as a brand communicator employer or employee branding has become an increasingly significant part of Corporate Edge’s work.
Employees choose to build relationships with organisations that treat them as intelligent partners. For this to happen organisations need to be focused on a shared vision and actively engage and empower their people through two-way communication.
The Employer Brand of the Year Award recognises employers that have made a major effort in this area. Judges look for clear explanations of how the employer brand was created, how it is being maintained and clear evidence of the benefits it has brought. This includes its impact on recruitment, retention and staff satisfaction levels.
For more information on the awards go to the Personnel Today website