For B2B, not-for-profit and public sector organisations with a complex set of stakeholders and audiences, getting the right message to the right audiences at the right time has always been critical. But in difficult times, as things become more competitive, it’s even more important to create messages that are distinctive, differentiated and sharp.
That’s where Message Sharpening comes in.
Message Sharpening is our way of helping you to create sharper, more targeted, and more distinctive messages to your key audiences. It takes just a few weeks and involves three simple stages:
An audit of existing messages to different audience groups, combined with a
targeted piece of stakeholder perceptions research.
A way of creating a central bank of core messages for your
organisation/product or service and then cascading them to different
audiences
Your distinctive style is applied to the messages that have been created.
The whole process is designed to make use of your existing insight, communications strategy and messaging – making this a cost effective way to build on and sharpen what you already have. It creates practical and usable tools for key communicators in the business to use quickly and easily.
Where can it be used?
Message Sharpening has proved particularly effective for:
- Joining up communication so that an organisation and their partners have a consistent source for important messages
- Supporting organisations to focus key messages on their priority audiences
- Communicating very complex products or services to multiple stakeholders
- Uniting messages in times of change such as mergers or joint ventures
- Creating a unique tone of voice for organisations, products or services
Success stories
Take a look at how some of our clients have benefited from Message Sharpening:
- Qualifications and Curriculum Framework: Communicating a complex idea to public sector partners.
- British Heart Foundation: Focusing a charity around a core message.
- Shell, CIMA, M&G Investments: Using message sharpening in B2B environments.
Find out more
To find out more about how we can sharpen your organisation's message, please get in touch with Marcus Mitchell on 020 7013 4664 or send an email.