The British Heart Foundation (BHF) is a highly successful charity with a wide ranging remit covering medical research, information provision and the support of people living with heart disease.
Like most charities BHF was highly reliant on fundraising as a way of generating the money it needed. However, much of its campaigning activity focused more on prevention than on fund raising and the BHF had developed a set of messages that were starting to be seen as contradictory to end consumers.
Corporate Edge used Message Sharpening with the BHF to create a core strapline – Beating Heart Disease Together – that would resolve these issues.
We went on to develop a communication strategy and flexible toolkit of messages for the BHF that gave clear and practical advice and ideas for how to get the messages across.
We worked closely with those who would be using the messages and went on to deliver a communication toolkit for them that included a brand story; a strapline and a flexible communication style that could be used by different parts of the organisation including the policy and fundraising teams.