We’ve just created the new brand for team England, in time for the build up to the Commonwealth Games 2010 in Delhi next year. Working with the likes of Dame Kelly Holmes, Mark Foster and Lawrence Dallaglio has been a heart warming and inspiring journey – even now some of us are still feeling a little star struck!

The brand was launched in Trafalgar Square a couple of weeks ago, with team England out in force driving classic Delhi Tuk Tuks. It was great to see the team and supporters really getting behind the ‘We are England’ concept, and our new and bold lion brand identity. We also created a rousing brand video – take a look below – it’s bound to get even the most unpatriotic out of the armchair and into the streets…

‘We are England’ brand video

Brand launch in Trafalgar Square

Find our more about We are England at the team's website.