Colt is a major pan-european B2B IT services provider working with businesses and the public sector throughout Europe. Originally formed as a challenger to BT during the deregulation of the telecoms market in the early 1990’s, Colt wanted to re-position itself as a network, communications and services provider (i.e. much more than a telcom). It wanted to emphasise its proposition of outstanding customer service and commitment to delivery, together with injecting a greater sense of personality into their brand to help drive an ambitious growth plan.

We developed the brand and energetic visual style around the core idea of ‘driven’ to capture this confident outlook and commitment to deliver. It is reinforced by the boldly-stated promise of ‘Smarter, Faster, Further’, which is locked into their new logo. The brand is currently being rolled out across Europe, and used by Colt as much as a promise to customers as an internal call to action to invigorate business growth.