Commonwealth Games England is the organisation responsible for getting the England team to the Commonwealth Games every 4 years. Until now they have relied solely on government money to do this, but their ambition was to find partners and sponsors who shared their vision for English team success.
Our role in this project was to develop an entire brand concept from scratch – creating a positioning, name, identity, core message and communication platform that would inspire athletes, attract sponsors and engage the public. The solution was to create an identity for the brand that was a name, strapline, and a rallying call all in one. We are England was launched in September 2009 and will be leading the England team out at this years Commonwealth Games Delhi in October
