Over the last few years there has been unprecedented growth in the market for new leisure and commercial developments in the Middle East. Faced with strong competition from Dubai, Bahrain set out to create a luxury development that would set the standard for contemporary urban design. We worked with the developers to create a whole brand experience for Durrat Al Bahrain, based around a core thought of Urban Living, Island Style. We have gone on to create a brand identity and whole range of communication materials that bring this experience to life for investors and consumers.