This Friday will see one of the most anticipated I.P.O’s of recent times, an offering that will value Facebook at £100 Billion dollars. It is a figure that even the most knowledgeable investors couldn’t of predicted. The public offering would make Facebook three times more valuable than Starbucks, and almost unbelievably, more than McDonalds or [...]

“What we sell for is the ability for a 43-year old accountant to dress in black leather, ride through small towns and have people be afraid of him” This is a quote from the CEO of Harley Davidson, a perfect example of a brand which sells brand experience, not brand product. Harley Davidson don’t sell [...]

I had the pleasure of attending Last night’s Evening Standard Mayoral Debate, billed as the political showdown between Boris and Ken, two gigantic personalities who are deft at weaving substance with style. We like to think that our vote is the product of astute appraisal, but we’re really the subject of subtle forces that come [...]

Brands have always helped us make sense of the world but this is becoming increasingly literal as we try to navigate our way through the density of information in a digital age. Deafened by the roar of humanity, we are turning to curators to separate the wheat from the chaff. Up until recently, these curators were an [...]