Inspiring band, inspiring brand. Part 1
Daft Punk are regarded as the worlds the most iconic electronic music group. They have not only had incredibly successful music careers, but have also been responsible for breaking new ground with their creative live performances. In the last few years they have been commissioned to create the soundtrack for Tron: Legacy and created a [...]
We are entering the age of meaning and big corporations are playing a serious game of catch up. Gen Y consumers expect products made with purpose while employees need to see that they are making a valuable contribution. It’s easy for start-ups. They’re offering credible alternatives that capture and address current dissatisfaction. The challenge for [...]
What a year!
2011 has been quite memorable – a year of change; not just for Corporate Edge, but for the world as a whole. We’ve seen some remarkable demonstrations of ‘people power’ across the world as well as here at home. Dictators and terrorists have been ousted, killed, or suffered heart attacks that snipped their reins of [...]
Festive in Farringdon
Every Friday lunchtime at Corporate Edge is dedicated to a companywide session that we call ‘Class Act’; a chance for us to get together, listen to, speak with and learn from interesting people. It’s all about furthering our knowledge (and having some fun at the same time!) – not just within our specific areas of work, [...]
‘Appy Christmas
Christmas music is playing in the studio. It’s that time of year again. Because I’ve been such a good boy, Santa is bringing me an iPad2 this year (although I think my wife has already sequestered this – it was meant to be a shared present). But I’ve done my bit in helping the monster [...]
Poppy appeal
The ‘outrage’ at FIFA attempting to prevent the wearing of the poppy symbol by Britain’s national football teams has now abated, but it provided a powerful reminder of the meaning we apply to symbols and the deep emotions they can carry. It also reminded me how we each apply a different and very personal set [...]
The Moustache Makes a Difference
So it’s day 10 in Movember, the month long celebration of the moustache, highlighting men’s health issues such as prostate and testicular cancer. The initiative is in it’s fifth year and has seen a huge increase in participation annually. A fantastic and effective concept of a walking billboard, the unusual look raises awareness around the [...]
A passage to consumerism
With my fourth trip to India this year only weeks away I thought I was becoming relatively familiar with the country. It amazed me earlier in the year when I found that the Indian subcontinent already holds 20% of the world’s population, but recently I was more staggered to learn that by 2030 India will [...]
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A few thoughts from some of the Edgers...
- RT @GOOD From the Nike swoosh to the Chiquita banana lady, the @bobaguys explore the science behind logos.Posted 9 hours ago
- Time to take rationality off the messaging pedestal? Interesting discussion with Brain Juicer John Kearnon http://t.co/WiK9KbxtPosted 10 hours ago
- A quick question for a Monday afternoon: When was the last time you tried something new or took a risk?Posted 11 hours ago
- RT @alexluff: two project teams, one ping pong table, lots of exciting creative work going on today! Keep it up @corporate_edge @alexluffPosted 12 hours ago
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