Have you ever hit a brick wall, creatively speaking? Has your flame of inspiration dwindled, the creative heartbeat faded, or you’re simply not feeling up for the challenge? Well, we’re all human and this happens to the best of us (myself included). At Corporate Edge we refer to ourselves as ‘creative problem solvers’, so everyone, [...]
Making Our World Go Round
In celebration of Fast Companies’ recent guide to the most innovative companies 2013, we felt it a good moment to add the CorporateEdge top 10 to the list (in no particular order), to provide some context and perspective on which brands / businesses are making a difference to our lives right now. Kickstarter: Because starting is always [...]
Be Tech Free
As you may have heard, we’re trying something new at CorporateEdge to foster better communication between ourselves and with you – our clients and friends. To help us do this were switching off email every Tuesday. We call it our ‘working experiment’, and will continue to explore what (if any) impact there is in ceasing [...]
Everyone wants a Kitemark
An increasingly frequent brief from clients after we complete a positioning exercise is “we just need to turn that into a Kitemark”. A quick note for readers outside the UK – the Kitemark is a product quality/standards accreditation mark, which was originally developed in 1903 by the British Standards Institution (BSI). The Kitemark is now [...]
Waitrose, the UK’s upmarket supermarket chain, has recently announced as part of its continued roll out of its convenience store format that will adopt the ‘little Waitrose’ sub-brand name, which it has piloted at some of its initial sites. As well as Waitrose’s increasingly ambitious growth plans being eye-catching, we think that in its way [...]
What makes a “Technical Director”?
I was recently reminiscing about my career and how things have changed since I started out 15 years ago. Back then, I was lucky to have a 14.4k modem that I could only afford to run for an hour or so a week. Now I’ve got a 40Meg permanent connection on which I can stream [...]
Get connected
HideTag cloud
Hide- Brand management
Brands
Brand strategy
Business
Class Act
Communications
Corporate reporting
Corporate social responsibility
Corporate voice
Design
Digital communications
Employee engagement
Events
HR & Recruitment
Innovation
Just for fun
Miscellaneous
Mobile
Red room
Retro
Social media
Tech
Technology
Tuesday Tech
User experience
Video
Visual identity
Recent comments
Hide