Have you ever hit a brick wall, creatively speaking? Has your flame of inspiration dwindled, the creative heartbeat faded, or you’re simply not feeling up for the challenge? Well, we’re all human and this happens to the best of us (myself included). At Corporate Edge we refer to ourselves as ‘creative problem solvers’, so everyone, [...]

In celebration of Fast Companies’ recent guide to the most innovative companies 2013, we felt it a good moment to add the CorporateEdge top 10 to the list (in no particular order), to provide some context and perspective on which brands / businesses are making a difference to our lives right now. Kickstarter: Because starting is always [...]

Let’s do an experiment. Please watch this advert: You might be thinking something along the lines of “attractive people, vaguely satisfying product, bit of a conservation message and might save money but will very likely end up at the back of the cupboard next to my Slanket and Slap Chop.” Nothing to set the world [...]

Well here we are, 2013 has arrived. That means we’re only two years off Back to the Future day where we’ll be looking flash in our auto lace-up Nikes and zooming around on our hover boards. In fact, you can actually pre-order your hover board now. Until then, 2013 promises to be another exciting year of lifestyle [...]

Every Friday at the Edge studios we do this thing called ‘Class Act’. It’s an hour of power where the team gathers to learn something new, be inspired, chat about a topic, share work or even visit a nearby museum. Last week we reflected on the past year, and the brands that we think did [...]

26 Nov 12

Vision Thing

Vision defined

In 1987, in another US presidential election and presidency long ago, despite winning George Bush (the first) became hamstrung by this phrase “vision thing”. He used it dismissively in the run up to his inauguration. Subsequently it was often quoted to imply his lack of leadership (and vision). But “vision thing” isn’t such a bad [...]

With the daily sales rate of iPhones zooming past the world’s daily birth rate, and smart device sales outstripping PC sales 4:1, it’s no surprise that the explosion of the mobile device market has changed our most basic life behaviors. There are over 650k Apple Apps (June 2012), over 430k Android Apps (April 2012) and [...]

Olympic sponsorship in action outside Bangor station

Five years ago the launch of the London 2012 logo had a mixed reception, but for me it promised a new vibrant, digital approach to the branding and the way the games would involve people. The reality for the big corporate sponsors and their brands was disappointingly old school on the whole. This was brought [...]

14 Aug 12

Olympic Legacy

As the games of the 30th Olympiad close; the athletes, games-makers and media from around the world pack up and head back to life as normal (not forgetting those remaining to make sure the Paralympics hit equal heights), it seems an appropriate time to take stock. For business owners, are there any lessons we can [...]

Welcome to Vol. 2 of CE Inspiration – a summary of inspiring bits and bobs we’ve found over the last 7 days. Here at Corporate Edge we’re fascinated by what’s going on in the world, so it felt only natural to share some great finds. Enjoy! . This week we’d like to start with a [...]