23 Apr 13

Email is dead. Long live email – Part 1

Email is like a Swiss Army penknife. It’s clunky, but the little pair of scissors, the knives and even the magnifying glass is pretty useful. You can always find a better alternative to every tool in the penknife, but you never know what you need and it’s easy to carry around.  In the same way [...]

Posted in: Digital communications, Employee engagement, Miscellaneous, Social media, Technology, User experience
No Comments
15 Apr 13

A project manager’s perspective on creative inspiration (and how to unblock it)!

Have you ever hit a brick wall, creatively speaking? Has your flame of inspiration dwindled, the creative heartbeat faded, or you’re simply not feeling up for the challenge? Well, we’re all human and this happens to the best of us (myself included). At Corporate Edge we refer to ourselves as ‘creative problem solvers’, so everyone, [...]

Posted in: Brand management, Brand strategy, Brands, Communications, Design, Digital communications, Events, Innovation, Just for fun, Miscellaneous, Visual identity
No Comments
14 Mar 13

Making Our World Go Round

In celebration of Fast Companies’ recent guide to the most innovative companies 2013, we felt it a good moment to add the CorporateEdge top 10 to the list (in no particular order), to provide some context and perspective on which brands / businesses are making a difference to our lives right now. Kickstarter: Because starting is always [...]

Posted in: Brand management, Brand strategy, Brands, Business, Communications, Design, Digital communications, Innovation
No Comments
05 Feb 13

Are you ready for your six-seconds of fame?

It’s important for brands to use social media to communicate in many new and wonderful ways. You can’t just stick to the same old tricks with every post, diversity in the content you share on social media will keep your fans and followers engaged and interested. This is where Vine comes in. What is Vine? Hot [...]

Posted in: Brand strategy, Digital communications, Mobile, Social media
1 Comment
31 Jan 13

Ready, aim, fire

Spock-Hands

At some point in the Noughties all the ‘Planners’ in creative businesses from advertising to design disappeared one day and reappeared as ‘Strategists’. OK, it wasn’t overnight, but over a few years, a lot of agencies’ research and planning functions were re-labelled Strategy. So what was planning? It was a brand, communications and design discipline [...]

Posted in: Brand strategy, Digital communications, User experience
No Comments
28 Jan 13

Be Tech Free

As you may have heard, we’re trying something new at CorporateEdge to foster better communication between ourselves and with you – our clients and friends. To help us do this were switching off email every Tuesday. We call it our ‘working experiment’, and will continue to explore what (if any) impact there is in ceasing [...]

Posted in: Brand management, Brand strategy, Business, Communications, Corporate voice, Digital communications, Employee engagement, Innovation, Just for fun, Miscellaneous, Tech, Technology, Tuesday Tech
3 Comments
18 Jan 13

Join The Tech-Free Revolution

What would happen if a digital agency shunned technology? Seems like the obvious answer is that it would rapidly fail. But hear me out for a moment and I might just convince you otherwise. As part of a New Year’s resolution, my wife and I have decided to try something new for 2013. At Christmas, [...]

Posted in: Business, Communications, Corporate social responsibility, Digital communications, Employee engagement, Innovation, Just for fun, Miscellaneous, Social media, Tech, Technology, Tuesday Tech
2 Comments
28 Nov 12

Missed Connections

A new phenomenon is here to stay. People no longer verbalise their instant attraction for others with an introduction or a smile. Instead they advertise it on the internet, in print and on social media platforms. You can find it on craigslist, in the Metro and on websites such as missedconnections.com, the list is never-ending. [...]

Posted in: Communications, Digital communications, Miscellaneous
No Comments
01 Nov 12

Is Your Brand As Tech Savvy As Your Consumers Are?

With the daily sales rate of iPhones zooming past the world’s daily birth rate, and smart device sales outstripping PC sales 4:1, it’s no surprise that the explosion of the mobile device market has changed our most basic life behaviors. There are over 650k Apple Apps (June 2012), over 430k Android Apps (April 2012) and [...]

Posted in: Brand management, Brand strategy, Brands, Communications, Digital communications, Innovation, Miscellaneous, Mobile, Social media, Tech, Technology, User experience
1 Comment
21 Aug 12

The branding legacy of 2012

Olympic sponsorship in action outside Bangor station

Five years ago the launch of the London 2012 logo had a mixed reception, but for me it promised a new vibrant, digital approach to the branding and the way the games would involve people. The reality for the big corporate sponsors and their brands was disappointingly old school on the whole. This was brought [...]

Posted in: Brand strategy, Brands, Communications, Corporate voice, Design, Digital communications, Miscellaneous, Technology, Visual identity
1 Comment