23 Apr 13

Email is dead. Long live email – Part 1

Email is like a Swiss Army penknife. It’s clunky, but the little pair of scissors, the knives and even the magnifying glass is pretty useful. You can always find a better alternative to every tool in the penknife, but you never know what you need and it’s easy to carry around.  In the same way [...]

Posted in: Digital communications, Employee engagement, Miscellaneous, Social media, Technology, User experience
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21 Feb 13

Success from Scandal

Let’s do an experiment. Please watch this advert: You might be thinking something along the lines of “attractive people, vaguely satisfying product, bit of a conservation message and might save money but will very likely end up at the back of the cupboard next to my Slanket and Slap Chop.” Nothing to set the world [...]

Posted in: Brand management, Brands, Social media
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05 Feb 13

Are you ready for your six-seconds of fame?

It’s important for brands to use social media to communicate in many new and wonderful ways. You can’t just stick to the same old tricks with every post, diversity in the content you share on social media will keep your fans and followers engaged and interested. This is where Vine comes in. What is Vine? Hot [...]

Posted in: Brand strategy, Digital communications, Mobile, Social media
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18 Jan 13

Join The Tech-Free Revolution

What would happen if a digital agency shunned technology? Seems like the obvious answer is that it would rapidly fail. But hear me out for a moment and I might just convince you otherwise. As part of a New Year’s resolution, my wife and I have decided to try something new for 2013. At Christmas, [...]

Posted in: Business, Communications, Corporate social responsibility, Digital communications, Employee engagement, Innovation, Just for fun, Miscellaneous, Social media, Tech, Technology, Tuesday Tech
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03 Dec 12

Our favourite brands of 2012

Every Friday at the Edge studios we do this thing called ‘Class Act’. It’s an hour of power where the team gathers to learn something new, be inspired, chat about a topic, share work or even visit a nearby museum. Last week we reflected on the past year, and the brands that we think did [...]

Posted in: Brand strategy, Brands, Innovation, Just for fun, Social media
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01 Nov 12

Is Your Brand As Tech Savvy As Your Consumers Are?

With the daily sales rate of iPhones zooming past the world’s daily birth rate, and smart device sales outstripping PC sales 4:1, it’s no surprise that the explosion of the mobile device market has changed our most basic life behaviors. There are over 650k Apple Apps (June 2012), over 430k Android Apps (April 2012) and [...]

Posted in: Brand management, Brand strategy, Brands, Communications, Digital communications, Innovation, Miscellaneous, Mobile, Social media, Tech, Technology, User experience
1 Comment
15 Jun 12

Happy Birthday To Us

“The great thing in the world is not so much where we stand, as in what direction we are moving.” (Oliver Wendell Holmes) It’s an exciting time for us. Together with many of our distinguished alumni, we are celebrating the 40th anniversary of the beginnings of Corporate Edge this week. It is also a week [...]

Posted in: Brand strategy, Brands, Business, Communications, Digital communications, Miscellaneous, Retro, Social media
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20 May 12

The Billionaire Club (if start-ups were people)

Earlier this week Lawrence commented on the Facebook IPO.  It left this special club (the one most start-ups aspire to be in right?) and climbed the golden steps into the 12 figure brigade with their $100bn valuation post IPO. Well as Wall Street gets to grips with the new kid on the block and the [...]

Posted in: Business, Communications, Miscellaneous, Social media, Tech, Technology
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02 May 12

Urban Mounds

As a follow-up to the Fleur’s post on the Bit on the side update, I attended the first Instameet Worldwide Anniversary with the Instagramers London community. It was great seeing both old faces from last year’s meet up as well as many new Instagram users. These “Instameets” bring together a community where our common interest [...]

Posted in: Design, Digital communications, Just for fun, Mobile, Social media, Technology
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05 Mar 12

Pinterest: A Vehicle for Brands?

Pinterest has been gaining a lot of publicity recently. Whilst its concept is most certainly not new, its ability to act as a curation platform for social media without the real-time urgency as Facebook or Twitter has turned it into a web superstar. Even though Pinterest is still slowly becoming mainstream, there are brands that [...]

Posted in: Brand strategy, Brands, Communications, Design, Social media, Technology
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