23 Apr 13

Email is dead. Long live email – Part 1

Email is like a Swiss Army penknife. It’s clunky, but the little pair of scissors, the knives and even the magnifying glass is pretty useful. You can always find a better alternative to every tool in the penknife, but you never know what you need and it’s easy to carry around.  In the same way [...]

Posted in: Digital communications, Employee engagement, Miscellaneous, Social media, Technology, User experience
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18 Apr 13

Exit Planet Left

On this day in 1955, Albert Einstein passed away. As a nod to the big-haired, scientific genius and inventor I thought it an appropriate moment to explore significant discoveries and inventions that have made an impact on humankind, as well as look briefly at some future developments and ideas that will shape our world. A quick survey [...]

Posted in: Design, Miscellaneous, Tech, Technology
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01 Mar 13

CE Inspiration Vol.6 – Successful startups know their purpose

On

Here at Corporate Edge we’re fascinated by what’s going on in the world, so it felt only natural to share some great finds. Enjoy! I’ve been thinking about startups a lot lately, especially the disruptive, lean and mean ones in the tech space. Fast Company’s ‘Most Innovative Companies 2013 brings the most successful startups to [...]

Posted in: Brand strategy, Innovation, Technology
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28 Jan 13

Be Tech Free

As you may have heard, we’re trying something new at CorporateEdge to foster better communication between ourselves and with you – our clients and friends. To help us do this were switching off email every Tuesday. We call it our ‘working experiment’, and will continue to explore what (if any) impact there is in ceasing [...]

Posted in: Brand management, Brand strategy, Business, Communications, Corporate voice, Digital communications, Employee engagement, Innovation, Just for fun, Miscellaneous, Tech, Technology, Tuesday Tech
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18 Jan 13

Join The Tech-Free Revolution

What would happen if a digital agency shunned technology? Seems like the obvious answer is that it would rapidly fail. But hear me out for a moment and I might just convince you otherwise. As part of a New Year’s resolution, my wife and I have decided to try something new for 2013. At Christmas, [...]

Posted in: Business, Communications, Corporate social responsibility, Digital communications, Employee engagement, Innovation, Just for fun, Miscellaneous, Social media, Tech, Technology, Tuesday Tech
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09 Jan 13

We’re going back to the future in 2013!

Well here we are, 2013 has arrived. That means we’re only two years off Back to the Future day where we’ll be looking flash in our auto lace-up Nikes and zooming around on our hover boards. In fact, you can actually pre-order your hover board now. Until then, 2013 promises to be another exciting year of lifestyle [...]

Posted in: Brands, Innovation, Miscellaneous, Mobile, Tech, Technology
1 Comment
01 Nov 12

Is Your Brand As Tech Savvy As Your Consumers Are?

With the daily sales rate of iPhones zooming past the world’s daily birth rate, and smart device sales outstripping PC sales 4:1, it’s no surprise that the explosion of the mobile device market has changed our most basic life behaviors. There are over 650k Apple Apps (June 2012), over 430k Android Apps (April 2012) and [...]

Posted in: Brand management, Brand strategy, Brands, Communications, Digital communications, Innovation, Miscellaneous, Mobile, Social media, Tech, Technology, User experience
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21 Aug 12

The branding legacy of 2012

Olympic sponsorship in action outside Bangor station

Five years ago the launch of the London 2012 logo had a mixed reception, but for me it promised a new vibrant, digital approach to the branding and the way the games would involve people. The reality for the big corporate sponsors and their brands was disappointingly old school on the whole. This was brought [...]

Posted in: Brand strategy, Brands, Communications, Corporate voice, Design, Digital communications, Miscellaneous, Technology, Visual identity
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20 May 12

The Billionaire Club (if start-ups were people)

Earlier this week Lawrence commented on the Facebook IPO.  It left this special club (the one most start-ups aspire to be in right?) and climbed the golden steps into the 12 figure brigade with their $100bn valuation post IPO. Well as Wall Street gets to grips with the new kid on the block and the [...]

Posted in: Business, Communications, Miscellaneous, Social media, Tech, Technology
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02 May 12

Urban Mounds

As a follow-up to the Fleur’s post on the Bit on the side update, I attended the first Instameet Worldwide Anniversary with the Instagramers London community. It was great seeing both old faces from last year’s meet up as well as many new Instagram users. These “Instameets” bring together a community where our common interest [...]

Posted in: Design, Digital communications, Just for fun, Mobile, Social media, Technology
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