28 Feb 12

Call Of Duty: better crisis management

As negotiations continue to agree a deal between BP and US federal and state governments, it seems appropriate to look briefly at crisis management. Rather than review the well documented challenges that BP faced in this regard during the 2010 oil spill, I want to touch on how a successfully executed crisis management strategy, driven [...]

Posted in: Brand management, Brand strategy, Brands, Business, Communications, Digital communications, Miscellaneous, Social media, Video
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11 Aug 11

In the Red Room: Groupon & Coupons

Check out our latest Red Room opinion…What do you think? Tweet

Posted in: Red room, Video
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11 Jul 11

In the Red Room: Dirty digging in desperation?

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Posted in: Red room, Video
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25 May 11

Co/Myoo/Nee/Cate: 2.0

I’ve come across a couple of brand advertising campaigns of late which have really grabbed my attention. They’re worth a look when you get a sec: (click on the link, not the image) First up is Desperados (courtesy of a tip-off from @V3nnyG) http://www.youtube.com/user/desperados And then there’s Magnum: http://pleasurehunt.mymagnum.com/ I found these campaigns pretty inspiring. [...]

Posted in: Communications, Miscellaneous, Social media, Technology, User experience, Video
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20 May 11

Choose To Go To The Moon

Q: What’s the difference between invention and innovation? A: Inventors turn cash into ideas, innovators turn ideas into cash. Innovation (a term all too often banded around) is surely something all high-quality creatively-minded individuals strive for. To truly innovate however, we have to understand and embrace the potential for, and reality of failure or ridicule, [...]

Posted in: Miscellaneous, Video
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21 Apr 11

In the Red Room: The ‘Greying’ Of The Web?

Check out our latest Red Room opinion… What do you think? Tweet

Posted in: Digital communications, Red room, Video
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19 Apr 11

In the Red Room: Why do big brands fail online?

Why do some big brands fail when it comes to their online presence? In my opinion it’s all about the user experience… What do you think? Tweet

Posted in: Brand strategy, Red room, User experience, Video
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10 Feb 11

Brands – Do you care?

In this digital age consumers are looking for transparency and authenticity, bringing any brand which fails to deliver crashing down with a simple click of the mouse. For a brand to be successful, it needs to continue to innovate and excel in creating differentiating experiences and products to their competitors. Some of the biggest brands [...]

Posted in: Brands, Video
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07 Feb 11

In the Red Room: Not a Team, a Brand!?

Check out our latest Red Room video and let us know what you think! Tweet

Posted in: Brands, Red room, Video
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27 Jan 11

In the Red Room: The Starbucks Siren Hits The Big Four-Oh!

Check out our latest Red Room video and let us know what you think! Tweet

Posted in: Brands, Red room, Video
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