Have you ever hit a brick wall, creatively speaking? Has your flame of inspiration dwindled, the creative heartbeat faded, or you’re simply not feeling up for the challenge? Well, we’re all human and this happens to the best of us (myself included). At Corporate Edge we refer to ourselves as ‘creative problem solvers’, so everyone, [...]
The branding legacy of 2012
Five years ago the launch of the London 2012 logo had a mixed reception, but for me it promised a new vibrant, digital approach to the branding and the way the games would involve people. The reality for the big corporate sponsors and their brands was disappointingly old school on the whole. This was brought [...]
Everyone wants a Kitemark
An increasingly frequent brief from clients after we complete a positioning exercise is “we just need to turn that into a Kitemark”. A quick note for readers outside the UK – the Kitemark is a product quality/standards accreditation mark, which was originally developed in 1903 by the British Standards Institution (BSI). The Kitemark is now [...]
Corporate Edge Win Gold!
I’m delighted to announce that Corporate Edge have won gold! The Transform Awards recognise the efforts of agencies to re-engineer, re-shape and rejuvenate brands and businesses, and we have been lucky enough to scoop a number of awards from the recent 2012 ceremony. As well as a gold award for ‘best rebrand by public sector’ [...]
Inspiring band, inspiring brand. Part 1
Daft Punk are regarded as the worlds the most iconic electronic music group. They have not only had incredibly successful music careers, but have also been responsible for breaking new ground with their creative live performances. In the last few years they have been commissioned to create the soundtrack for Tron: Legacy and created a [...]
Shopping for legal advice?
Since last Thursday’s (6 October) introduction of “Tesco law” (legal deregulation permitting non-law firms to provide legal services and external investment in law firms) we haven’t seen the launch of Tesco Legal in Tesco branches around the country. Although there are apparently plans being developed by the Co-operative and WH Smith. But how much of [...]
How should spaceships be designed?
I wrote a couple of weeks ago about the Shuttle programme coming to an end. Companies and governments are now looking to the next generation of space transport. With companies like Virgin Galactic offering space travel to the public, it’s not just governments that go into orbit now. So what should the new space ships [...]
Happy Birthday Sonic
Sonic the Hedgehog is 20 years old today, and still going strong. Makes me feel very old as I remember very clearly when it came out as I was in the childrens ward in hospital! Sonic was Sega’s answer to Nintendo’s Mario, who is technically 30 this year. The little blue hedgehog has spawned several [...]
It’s over ten years now that the Expo 2000 identity first drew my attention to the ‘kinetic’ logo, a logo that playfully shifted and altered in the digital space (whilst enjoying many static permutations for more conventional application). Some may also remember the video stings, suitably accompanied by the grand and rather somnambulary Kraftwerk theme. [...]
Nice graphics, shame about the meaning.
So the last of the presidential style television debates is over. Whatever you as a voter got out of them they have certainly been a new way for voters to engage with the policies and personalities involved. Perhaps the fact that it’s all a bit X-Factor is appropriate given the marks we’ll be making on [...]
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