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	<title>Corporate Edge - The brand led communications agency</title>
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	<description>A few thoughts from some of the Edgers...</description>
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		<title>Facebook &gt; Internet</title>
		<link>http://corporateedge.com/blog/facebook-internet/</link>
		<comments>http://corporateedge.com/blog/facebook-internet/#comments</comments>
		<pubDate>Thu, 17 May 2012 12:07:39 +0000</pubDate>
		<dc:creator>lawrence</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2810</guid>
		<description><![CDATA[This Friday will see one of the most anticipated I.P.O’s of recent times, an offering that will value Facebook at £100 Billion dollars. It is a figure that even the most knowledgeable investors couldn’t of predicted. The public offering would make Facebook three times more valuable than Starbucks, and almost unbelievably, more than McDonalds or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>About National Reputation and Misconceptions of Country Image</title>
		<link>http://corporateedge.com/blog/national-reputation-misconceptions-country-image/</link>
		<comments>http://corporateedge.com/blog/national-reputation-misconceptions-country-image/#comments</comments>
		<pubDate>Fri, 04 May 2012 09:34:02 +0000</pubDate>
		<dc:creator>mihaela.comsa</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[competitive advantage]]></category>
		<category><![CDATA[country image]]></category>
		<category><![CDATA[misconception]]></category>
		<category><![CDATA[national reputation]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2804</guid>
		<description><![CDATA[In my first post on the Corporate Edge Blog I would like to draw attention on a significant aspect of branding which does not affect only individuals or isolated groups of people, but entire nations. Every inhabited place on the Planet Earth holds a reputation, whether good or bad, just as products and companies have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Urban Mounds</title>
		<link>http://corporateedge.com/blog/urban-mounds/</link>
		<comments>http://corporateedge.com/blog/urban-mounds/#comments</comments>
		<pubDate>Wed, 02 May 2012 17:19:51 +0000</pubDate>
		<dc:creator>Scarlett</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital communications]]></category>
		<category><![CDATA[Just for fun]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2791</guid>
		<description><![CDATA[As a follow-up to the Fleur's post on the Bit on the side update, I attended the first Instameet Worldwide Anniversary with the Instagramers London community. It was great seeing both old faces from last year's meet up as well as many new Instagram users. These "Instameets" bring together a community where our common interest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Emotion creates the biggest impact</title>
		<link>http://corporateedge.com/blog/emotion-creates-biggest-impact/</link>
		<comments>http://corporateedge.com/blog/emotion-creates-biggest-impact/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 13:43:48 +0000</pubDate>
		<dc:creator>lawrence</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2787</guid>
		<description><![CDATA[“What we sell for is the ability for a 43-year old accountant to dress in black leather, ride through small towns and have people be afraid of him” This is a quote from the CEO of Harley Davidson, a perfect example of a brand which sells brand experience, not brand product. Harley Davidson don’t sell [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Web in Intranets</title>
		<link>http://corporateedge.com/blog/web-in-intranets/</link>
		<comments>http://corporateedge.com/blog/web-in-intranets/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 16:33:34 +0000</pubDate>
		<dc:creator>Gavin Brook</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Digital communications]]></category>
		<category><![CDATA[Employee engagement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[intranet]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2780</guid>
		<description><![CDATA[We've recently been working on a proposal for a new intranet for a client and as I was writing it I realised how requirements have changed. In the past, intranets typically have been very dry, static systems with the usual plugin widgets for weather, etc. But where things have moved on with the web, so [...]]]></description>
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		<title>Everyone wants a Kitemark</title>
		<link>http://corporateedge.com/blog/kitemark/</link>
		<comments>http://corporateedge.com/blog/kitemark/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 18:32:23 +0000</pubDate>
		<dc:creator>Marcus</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Visual identity]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2754</guid>
		<description><![CDATA[An increasingly frequent brief from clients after we complete a positioning exercise is "we just need to turn that into a Kitemark". A quick note for readers outside the UK - the Kitemark is a product quality/standards  accreditation mark, which was originally developed in 1903 by the British Standards Institution (BSI). The Kitemark is now [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The London Mayoral Debate: the art of communication</title>
		<link>http://corporateedge.com/blog/london-mayoral-debate-creating-association/</link>
		<comments>http://corporateedge.com/blog/london-mayoral-debate-creating-association/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 12:14:56 +0000</pubDate>
		<dc:creator>ronan.harrington</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2744</guid>
		<description><![CDATA[I had the pleasure of attending Last night’s Evening Standard Mayoral Debate, billed as the political showdown between Boris and Ken, two gigantic personalities who are deft at weaving substance with style. We like to think that our vote is the product of astute appraisal, but we’re really the subject of subtle forces that come [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Update on our ‘Bit on the side’ projects</title>
		<link>http://corporateedge.com/blog/update-%e2%80%98bit-side%e2%80%99-projects-2/</link>
		<comments>http://corporateedge.com/blog/update-%e2%80%98bit-side%e2%80%99-projects-2/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 10:02:27 +0000</pubDate>
		<dc:creator>Fleur Butler</dc:creator>
				<category><![CDATA[Class Act]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Just for fun]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2654</guid>
		<description><![CDATA[Further to an earlier blog, we are making great progress with our 'Bit on the side' projects. Here's an update: Tech meets creativity...our very own Tech Director Gav is living up to his reputation and along with Dennis - they're building an arcade game: Ronan has spent his time so far analysing Kony 2012 - [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Corporate Edge Win Gold!</title>
		<link>http://corporateedge.com/blog/corporate-edge-win-gold/</link>
		<comments>http://corporateedge.com/blog/corporate-edge-win-gold/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 09:29:14 +0000</pubDate>
		<dc:creator>Alex Luff</dc:creator>
				<category><![CDATA[Brand strategy]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communications]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital communications]]></category>
		<category><![CDATA[Visual identity]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2642</guid>
		<description><![CDATA[I'm delighted to announce that Corporate Edge have won gold! The Transform Awards recognise the efforts of agencies to re-engineer, re-shape and rejuvenate brands and businesses, and we have been lucky enough to scoop a number of awards from the recent 2012 ceremony. As well as a gold award for 'best rebrand by public sector' [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Brand as curator</title>
		<link>http://corporateedge.com/blog/brand-curator/</link>
		<comments>http://corporateedge.com/blog/brand-curator/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 18:48:25 +0000</pubDate>
		<dc:creator>ronan.harrington</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://corporateedge.com/blog/?p=2633</guid>
		<description><![CDATA[Brands have always helped us make sense of the world but this is becoming increasingly literal as we try to navigate our way through the density of information in a digital age. Deafened by the roar of humanity, we are turning to curators to separate the wheat from the chaff. Up until recently, these curators were an [...]]]></description>
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