Absolut brand
Absolut Vodka has become one of the most innovative and creative brands in the world. It’s a brand that keeps on top of trends and popular culture, and executes campaigns with a very strong and identifiable visual style. The beauty of Absolut is its ability to keep a strong brand awareness even though it’s continuously [...]
We love London
I’m always on the look-out for opportunies to see who is doing what in this ever-changing creative landscape. Here at Corporate Edge we like to expose ourselves to everything and anything – to keep things fresh, relevant and innovative. As part of my creative journey, I recently joined The Alternative London Tour, which starts in [...]
Waitrose, the UK’s upmarket supermarket chain, has recently announced as part of its continued roll out of its convenience store format that will adopt the ‘little Waitrose’ sub-brand name, which it has piloted at some of its initial sites. As well as Waitrose’s increasingly ambitious growth plans being eye-catching, we think that in its way [...]
The New Web Design
Web design is at an interesting stage right now, we are seeing some very innovative, creative and forward thinking design in amongst the cluttered, content dominant sites that are in serious need of a re-think. The evolution of mobile apps in the last few years has really got designers to step back and have a [...]
What makes a “Technical Director”?
I was recently reminiscing about my career and how things have changed since I started out 15 years ago. Back then, I was lucky to have a 14.4k modem that I could only afford to run for an hour or so a week. Now I’ve got a 40Meg permanent connection on which I can stream [...]
Corporate Edge’s ‘Bit on the side’
Here at Corporate Edge we are very excited because tomorrow we kick-off our ‘Bit on the side’. As part of the revised weekly ‘Class Act’ programme we’ve introduced a new concept which is similar to Google’s 20% Free Time. In short we’re thrilled as we are free to use eight hours of what would otherwise [...]
Final destination?
Many techniques have been developed over the last fifty years to use the idea of branding as a commercial and strategic tool. This started in commercial organisations, and has been translated into areas including the public sector and tourism. Destination branding (branding a location for leisure or business tourism) principles and methods have been developed [...]
Bringing ideas to life
In a former life I used to run a not-for-profit clothing brand and social movement. It was called Ark° and our idea was that every time you wore our clothing you performed one act of random kindness for someone else. It was clothing to look good and do good, our small contribution to a world [...]
What's this?
Corporate Edge - the brand led communications agency.
A few thoughts from some of the Edgers...
- The social networking giant's first female engineer http://t.co/2qozISRcPosted 1 minute ago
- How common is your birthday? http://t.co/FoVS8i8iPosted 7 minutes ago
- American Airlines lifetime airpass another uneconomic promotion that comes back and bites http://t.co/yVUraKNYPosted 17 hours ago
- We're all connected which makes intergrated marketing and branding obvious, but not easy http://t.co/tn9qpLirPosted 18 hours ago
Get connected
Hide
Tag cloud
Hide- Brand management
Brands
Brand strategy
Business
Class Act
Communications
Corporate reporting
Corporate social responsibility
Corporate voice
Design
Digital communications
Employee engagement
Innovation
Just for fun
Miscellaneous
Mobile
Red room
Retro
Social media
Technology
Tuesday Tech
User experience
Video
Visual identity
Recent comments
Hide