Testimonials
What our clients say
“The Corporate Edge team had the great professional talent and enthusiasm
to dig out our true brand core, turn it into a successful strategy and convince
the Korean and European head quarters, as well as 28 different markets, of its
value. This has been brand management consulting at its best.”
Roland Schaaf, Brand Manager, Hyundai Europe
“The new brand has been an instant hit. It’s bold, gutsy, intelligent,
focused and highly distinctive. We have been able to back it up with a far
sharper product range and an increased focus in highly active investment
management. Our people have got behind it and our customers have voted with
their business. Since the launch in January we have increased our market share
by 50%. That’s where the true test of brand strength lies.”
Head of UK Retail, Gartmore
“The re-launch of Shell’s online visual identity has been a total
success. Corporate Edge has helped us to push our boundaries which enabled us to
take a big step forward on our journey to excellence.”
Heidi Sternberg, Shell
“We chose Corporate Edge because they demonstrably understood our strategic
challenges and offered a robust process to turn strategy into action (and their
design and word skills were razor sharp too, by the way). The working
relationship was positive throughout the project – with Corporate Edge always
pushing and challenging to ensure everything stayed true to the brand
positioning, but never losing sight of the fact that we are the client. We were
promised passion with pragmatism at the pitch, we got what we paid for, and the
results speak for themselves.”
Bob Pope, Marketing and Strategy Leader, Vertex
“Travelodge have a long-standing relationship with Corporate Edge for two
main reasons. Firstly their ability to grasp the strategic implications of any
decision that’s made and secondly how that then translates across the brand
and design for our company in a pragmatic fashion. It highlights the need for
very senior, experienced support alongside talented creatives. In our opinion,
that’s what we get.”
Guy Parsons, Managing Director, Travelodge
“Firstly, I'm over the moon with how things have gone! There is a
noticeable positive change in the way the organisation is behaving and thinking
since we did the internal launch on Tuesday – it's really starting to feel
like one organisation. Obviously it’s only the start but I'm really pleased
it’s been such a positive start. And we've had great reactions to the brand
t-shirts, pictures etc (and yes I'm wearing my t-shirt – I actually want one
of each!) Thanks again for all the brilliant work from Corporate Edge.”
Ian Brownhill, Head of Strategy, Which?
“Corporate Edge worked with us to develop a new corporate identity to
prepare us for a possible demerger. Their approach enabled us to bring a
slightly sceptical senior management team along with us because it was firmly
rooted in our business strategy and was flexible and pragmatic rather than
design led. They were a great team to work with and the result was warmly
received by the business at all levels. It will provide a transformational fresh
start for Trillium.”
Sue Moore, Marketing and Communications Director, Land Securities
Trillium
“We appreciate the way Corporate Edge manage to combine exacting standards
of strategic thinking and design with the pragmatism required by a Formula One
team.”
Frank Williams, Williams F1
“I would recommend you all very highly and without reservation. This
reflects also the views of all my colleagues in the Parks. You have done a great
job for us.”
Catriona Mulligan, Director, Access and Communication, Northumberland
National Park
“Trying to create a brand for a virtual area such as the Thames Gateway was
a very difficult task, especially given the political focus upon the region and
the vast array of differing stakeholder opinions that exist within it. Corporate
Edge's approach was exemplary in how they established a vision for the project
and worked with the partners to realise it. For the first time ever, the Thames
Gateway now has a unified presence to take forward into the inward investment
marketplace.”
Gareth John, Project Director, Invest Thames Gateway
“To establish a powerful brand needs integrated thinking and an integrated
approach. Corporate Edge was able to consider the bigger picture and our
long-term goals as well as the need to deliver practical solutions and provide a
strong foundation for our Brand in Europe”.
Panu Vainamu, Marketing and Communications Manager,
Kia Europe
“Corporate Edge were a natural fit for our new brand. Having worked with
them on many occasions before, I was certain that they had the knowledge,
professionalism, the right team and most importantly the creative juices to
deliver what we needed in a very short space of time.”
Paul Charles, Head of Communications, Misys
“Working with the team for a number of years now, they've really got under
the skin of our brand and understand us an organisation which has enabled us to
successfully re-launch our brand and more recently develop our employer brand.
They always deliver strong creative work which really brings the brand
personality to life.”
Brigitte Allen, Brand Manager, Ecclesiastical