Introduction
Creating an investment brand for the Thames Gateway
The Thames Gateway is the largest regeneration project in Western Europe, and essential to the future growth and competiveness of London as a Global City. Contributing significantly to the UK economy, it’s a chance to create a lasting legacy from the Olympics in 2012.
To achieve this vision and secure the long-term success of the region, the Thames Gateway needs to attract major business investment. We were briefed to develop a brand and communication strategy that would launch the region as an attractive and competitive option for inward investment, and establish the Thames Gateway as a good place to do business, to work and to live.
We created a compelling investment brand built around the proposition ‘business without boundaries’, a distinctive offer for the business opportunity presented by the Thames Gateway.
Read on to find out how we got there >
Find out more
If you would like to find out more about our expertise in creating brands for locations, please call Bridget Ruffell on 0207 013 4650, or get in touch via our contact page.