Tools & techniques
Tools and techniques
At Corporate Edge we recognise that every branding challenge is different – which is why we don’t have a fixed process or a single way of doing things. What we do have is a range of strategic and creative tools and techniques that we can use at different stages of a project. A few of these are shown here. For more information or to understand how we might approach your particular challenge please contact us.
ONbrand
ONbrand is our online brand management system that can help manage your brand efficiently, putting you in control and generating real savings for your organisation.
Voicebox
Voicebox is our tone of voice and messaging toolkit that can help you create a compelling story and distinctive voice for your brand.
Portfolio Plan
This tool is used to help plan how to deploy a portfolio of brands operating in the same or similar categories.
How Organisations Work (HOW)
HOW helps you assess how your organisation works, identifies how you would like it to work, and then provides you with an action plan on what you need to get there. It’s a cost effective method of establishing priority areas for brand strategy, employee engagement, and communications.
Creative Coordinates
Creative coordinates are a creative and stimulating way of connecting brand strategy with brand expression.
Brand Wheel
The Corporate Edge Brand Wheel is a tool we use to explore what role a brand could play for consumers.