Repositioning EADS as a technology pioneer for real world solutions

EADS already had a reputation for technological brilliance, but was finding it difficult to express how this technical excellence creates actual benefit in the world and how their innovation impacts positively on people’s lives.

Our Business to People insight showed that EADS needed to bridge the gap between technology being regarded as a product or infrastructure, and what technology allows people to do as human beings; bringing the benefits to life. We found more effective ways and channels to engage with business people, helping EADS communicate through online channels so that customers could understand how the EADS brand is positioned in the context of their five influential business units. We also delivered a number of integrated campaigns that connected with people across online platforms and live events, including the Paris Airshow.

EADS now enjoys a higher profile within the business and recruitment communities. Due to greater understanding of its technological excellence it has become a compelling choice for people seeking an elite career within the aeronautical industry.